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Online reputation management is the process of monitoring, influencing, and controlling the online conversation about an individual, brand, or business. It is an essential aspect of modern digital marketing, as the internet has become a primary source of information for consumers. A positive online reputation can help a business attract new customers, while a negative
Digital marketing is a crucial aspect of any business, as it allows companies to reach their target audience and promote their products and services online. However, it can also be a significant investment, and it is important for businesses to budget carefully to ensure they are getting the most value for their money. So, how
How can your office can come out even stronger than before during uncertain times? We’ll go through Top 10 things you should be focusing on. Let’s start with an easy one… 1. Don’t panic It’s easy to panic. It’s natural. Especially after “good times.” Just remember that markets go up and down, and pandemics are beaten with vaccines and
Unlimited options seem to exist in almost every category of healthcare. Plus, every field is growing each day! Since medical treatments are a sensitive issue, you will need to earn peoples’ trust in order for them to put their health in your hands. On one hand, the healthcare field can be viewed as shrouded with
What makes a healthcare marketing agency so effective compared to a regular online marketing firm? They say you cannot really know your brand until you have a background about what makes it “tick.” Someone who handles marketing for doctors, lawyers, software providers, e-commerce businesses, real estate agents and manufacturing companies may know a little about all
One of the biggest difficulties for a physician isn’t always the practice of medicine itself, it’s attracting new patients to your practice. In a hyper-connected world with a plethora of free social media platforms available, social media for doctors can prove to be an invaluable resource to attract new patients. While not every physician on
The internet is increasingly able to provide patients with answers to all their healthcare questions instantaneously, making the healthcare landscape even more competitive than it already was. If you’re in the healthcare industry, it’s important to have a well-thought-out healthcare online marketing strategy to foster loyalty to your practice and continue to grow. A strong
My accountant proudly stated to me earlier this year that his business runs on referrals and he has “no intentions of having a website or any kind of online presence.” I pointed out that he was ranked #7 in a local Google search. “But that’s impossible!” He had no idea that he was findable online,
The word of mouth referral remains one of the most powerful assets to any business owner, but those relying on that alone are being left behind by their tech savvy competitors. In the past, one person could reach a small network. Mom and pop business thrived and they relied on community networks to reach newcomers